Cannes Lions

More Than A Game

SMUGGLER, London / EA GAMES / 2018

1 of 0 items

Overview

Entries

Credits

Overview

Description

Soccer legend, Cristiano Ronaldo's move, "El Tornado" in the FifA video game transcends to real life; how skills and ideas start from EA SPORTS FIFA and develop both football and culture.

Similar Campaigns

12 items

MARCEL, Paris

Boom Popcorn

2020, NETFLIX

(opens in a new tab)

ZULU ALPHA KILO, Toronto

VIP CINEMAS

2015, CINEPLEX

(opens in a new tab)

HEAT, San francisco

MADDEN 25: EYEBROW BOWL

2014, EA GAMES

(opens in a new tab)

PRETTYBIRD, Culver city

CRYSIS 3

2013, EA GAMES

(opens in a new tab)

PR One, Seoul

TELECOMMUNICATIONS

2012, SK TELECOM

(opens in a new tab)

STIMMUNG, Santa monica

BATTLEFIELD 3

2012, EA GAMES

(opens in a new tab)

BLEUBLANCROUGE, Montreal

FITNESS CENTRE

2011, X-FIT

(opens in a new tab)

DRAFTFCB JOHANNESBURG, Johannesburg

FIFA 08

2008, EA GAMES

(opens in a new tab)

Shortlisted Cannes Lions

WIEDEN+KENNEDY AMSTERDAM, Amsterdam

COMPUTER GAMES

2006, EA GAMES

(opens in a new tab)

LEO BURNETT GREATER CHINA, Hong kong

HAUNTED VILLAGE AT MAGICLAND THEME PARK

2006, CHIME LONG NIGHT ZOO

(opens in a new tab)

RHINOFX, New york

COMPUTER GAME

2006, ATI TECHNOLOGIES

(opens in a new tab)

BLOC, London

COMPUTER GAME

2006, EA GAMES

(opens in a new tab)