Mantra:

Fans are not mere opportunists who turn up just to watch the games.

They have an on-going relationship with sport: passionate or simple players, they are interested, love, thrill, support, copy, try, sweat... 

In their own way, they experience the discipline and participate in the success of their favourite athletes.  

Your support, our strength

THE IDEA

Offer fans a unique experience by giving their messages more force through Samsung's technology, to be more than just a supporter.

A global digital campaign (20th july - 20th august):

4 athletes selected to endorse the brand and its values.

A viral film inviting fans to get behind the athletes.

360° videos to be closer to athletes during training.

A competition inviting fans to post their messages of support for the athletes.

The 1st ever 360° social wall displaying all the messages of support from fans.

RESULTS:

4 639 250 PEOPLE REACHED ON TWITTER

12 332 344 PEOPLE REACHED ON FACEBOOK

311 725 TOTAL FACEBOOK + TWITTER ENGAGEMENT

Source: Twitter, Facebook

More than 11,000 messages of support from fans collected on the 360o social wall

Source: Makolab

More than 2.4 million views for our campaign film.

Source: Youtube

Samsung was the most talked about brand during the Rio Olympic Games with more than 6,000 mentions.

Source: LexisNexis

And our 4 athletes all won a medal!