Cannes Lions

MORNING AFTER

ABBOTT MEAD VICKERS BBDO, London / DEPARTMENT FOR TRANSPORT / 2014

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The number of drink drive convictions and accidents that occur in the morning is growing. Of the young drivers asked, more than half said they drive the morning after an evening of drinking. Given the UK’s heavy drinking culture and the fact you can’t tell when alcohol has left your blood, we needed to inform people that if they drink at night, they might still be over the limit in the morning.

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