Spikes Asia
Hakuhodo Products, Tokyo / SUNTORY HOLDINGS LIMITED / 2022
Overview
Entries
Credits
Execution
This is a video promoting “SUNTORY Tennensui Sparkling Lemon” to young people.
It depicts the morning routine of a person who loves to drink this product in a light-hearted hand dance.
By expressing a pleasant morning routine in a minimalistic and symbolic way, it could have a sense of refreshment and discomfort.
By expressing the story with hand dances instead of people, we made it possible for the target audience to relate themselves to the video more easily, and proposed a wonderful morning with " SUNTORY Tennensui Sparkling Lemon ".
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