Cannes Lions

MOROCCAN TOURISM

TACTICS EUROPE, Madrid / MOROCCAN NATIONAL OFFICE OF TOURISM / 2006

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Within the campaign of Morocco, the online action comes out of the primary objective of reinforcing the perception of Morocco as a tourist destination and to generate visits to their webpage.We have developed a creative, eye-catching and unexpectedly powerful banner. This banner shows the belly of a Moroccan woman with the title "be seduced" that invites us to interact. The surprise comes when the mouse slides over it, the banner starts dancing to the rhythm of the Arabian music. The action reflects the seductive aspect of the campaign.

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