Cannes Lions

MORTEIN INSECT SPRAY

EURO RSCG SANTIAGO, Santiago / RECKITT BENCKISER / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

The impact is achieved because there is no way for the consumer to avoid seeing the message. We make people believe that it´s part of the program, they will discover later that it is an advertisement.

Outcome

There are not accurate results so far.

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