Cannes Lions

MORTGAGES & LOANS

VVL BBDO, Brussels / KBC BANK / 2006

Film
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Nothing is more boring and time consuming than looking for the best loan, i.e. visiting banks, comparing offers...

That's why Tour Operator Danny V. has found a new niche in the market. The Bankseeing Tour, a 4-star coach driving from bank to bank across the country. In this TV soap, we follow some unfortunate participants spending an entire day checking out all the banks, though it would have been so much easier going directly to KBC Bank.

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