・Situation

Despite data showing that approximately 1 in 20 pregnant women suffer from Recurrent Pregnancy Loss, awareness toward this disorder is low.

Many women have repeated miscarriages without knowing they may have Recurrent Pregnancy Loss.

・Brief

Goodman Service, a company that supports all workers, decided they must raise awareness of Recurrent Pregnancy Loss to support women workers.

Goodman Service wanted to promote understanding of Recurrent Pregnancy Loss among various companies and societies.

・Objectives

With the cooperation of the Japan Society for Recurrent Pregnancy Loss, understanding toward Recurrent Pregnancy Loss treatment among companies was to be promoted, to create an environment that will make it easier for female workers to receive treatment.

This will lead to increasing awareness toward Recurrent Pregnancy Loss and prevent miscarriages that occur from lack of appropriate treatment.

An actual pregnant woman with Recurrent Pregnancy Loss filmed her daily self-injections with a smartphone.

These first hand footages were launched as a documentary film "Most anticipated birthday".

Within two minutes, the pregnant woman self-injects around 400 times for her baby. Not all pregnancy is filled with happiness and joy.

Her anxiety and stress is portrayed in reality, through the smartphone.

Utilizing the documentary film “Most anticipated birthday”, we collaborated with

the cooperation of the Japan Society for Recurrent Pregnancy Loss, understanding toward Recurrent Pregnancy Loss treatment had to be built in the society. The goal of this is to make working environments easier for female workers to receive proper treatment.

This will lead to increasing awareness toward Recurrent Pregnancy Loss and prevent miscarriages that occur from poor treatment.

The documentary film "Most anticipated birthday" was mainly shared via Facebook; reaching more than a million viewers.

The striking film was used to create various media exposures. Also, the movement along with "Japan Society for Recurrent Pregnancy Loss" helped to build understanding and proper working environments in various companies and groups.

The outreach of this film and Goodman Service successfully helped more than 50 companies develop understanding for Recurrent Pregnancy Loss, and that number continues to grow. The project was featured in over 200 digital media and helped raise awareness of Recurrent Pregnancy Loss. For every view, the Japan Society for Recurrent Pregnancy Loss received donations, totaling approximately 1 million JPY.