OGILVY & MATHER AFRICA, Nairobi / OL PEJETA CONSERVANCY / 2017
We chose to look at the bright side of Sudan the rhino's grim situation. Considering the fact that he has 7,000 females ready to carry his baby, is the literally the last of his kind and lives on a picturesque 90,000 acre ranch under the protection of his personal team of military trained bodyguards, we decided to dub him "The World’s Most Eligible Bachelor” and made a Tinder profile for him where users just had to swipe right to match with him and be redirected to Ol Pejeta Conservancy's site where they could donate to his cause.
A tinder profile was created for the rhino for a period of a week and was available for viewing and matching in 190 countries and in 40 languages. Users were urged to swipe to match with the rhino and got directed to the Ol Pejeta Conservancy's donation site where they were able to donate to the survival of the CRITICALLY ENDANGERED rhino species.
In just one week, the rhino's tinder profile was swiped right over 2,000,000 times, there were over 2,100,000,000 media impressions, over 24,000 unique mentions and an over 320% increment in donations to the Ol Pejeta Conservancy. Also, with zero investment, we got an estimated PR value of 165,928,270 USD.
OGILVY AFRICA, Nairobi
2018, OL PEJETA CONSERVANCY
DDB GROUP GERMANY, Berlin
2016, VEREIN FUR BERLINER STADTMISSION
WALL STREET JOURNAL CUSTOM STUDIOS, New York
2016, METLIFE FOUNDATION