Cannes Lions

MOTEL

OGILVY & MATHER TAIWAN, Taipei City / WEGO LOVE MOTEL / 2009

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

We filmed three short films, each highlighting the special care and attention Wego puts into its service. The first film focused on a shower cap because Wego provides hair clips, a far more romantic option. Next was a film entitled "Soap". Since Wego provides unscented soap, a secret rendezvous will never be given away by the smell of skin. The trilogy was completed by a film featuring Wego's unique service. In order to preserve the privacy of guests, all room service is provided via a one-way hatch. we arranged one entire theatre to be set aside for two evening premieres.

Outcome

Since we announced the news - First motel to invest in movies. On the night of the premiere, attracting such an overwhelming crowd that part of the audience watched the entire film while standing. In less than two weeks, there were nearly 500,000 keyword searches related to “Wego Mini Movies” and a legion of inquiries about how to get a copy of the film series. This idea resulted in the astonishing outcome of a persistently long line of cars in front of the motel every day. The only complaint from customers was that maid service needed to clean rooms faster.

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