Cannes Lions
SRA. RUSHMORE, Madrid / ING BANK / 2016
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It tells the true story of an older woman who broke through all of the social constraints she’d lived under her whole life and decided, after 85 years, to go to a nude beach.
In our everyday lives, we are already too constrained, so much so that sometimes it takes us years to overcome social barriers that keep us from doing what we really want to: barriers that prevent us from feeling free.
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