The Force of Nature campaign was developed to launch Mother, a 100% natural high energy drink, for Coke. It extended the thought of ‘natural can be powerful too’, through a participation-driven website. At the heart of the website was a dynamic text-to-speech tool that drove a talking character, allowing our audience to send a ‘Mother of a message’. The site promoted a viral effect that kept users returning to the site to continue the conversation. This idea was also deployed via a custom MySpace page, and extensive interactive and synchronized banners, with over 51,000 interactions to date.