In Thailand people like to buy expensive brand name products to make

people think that they are rich. Even if they can't afford it, they

will use their future money to buy things by using credit cards. Very

often, at the end they can't pay back the credit. This bad behavior

doesn’t only affect themselves but also people close to them, like

their family, so this problem has become a big national problem.

"What if someone close to you knows about how you spend money?" was the insight behind this idea.

We created the campaign and set up an event in cooperation with many luxury stores. Every time people use a credit card to pay for luxury items, their mother’s signature is required too.