To bring this experience to life, it took a strong partnership between the client, their media agency, creative agency, and Yahoo. The Kraft Singles Motion Ad was crafted using video, photography and visual design software.

Although we don't have final results, audience feedback provided directly to Yahoo has been amazing. Some quotes: "at the time when I saw that grill cheese sandwich smoking I was about to eat my screen. Awesome!!", "WOW, it not only enticed me to buy Kraft Singles - I could smell it and feel the comfort from eating it! GREAT JOB!", "This may have been the coolest visual advertisement I have ever seen", "This was the most engaging ad I have seen", "I can ignore most advertisements, but this was super effective", and "I think it was a wonderful ad”.