Cannes Lions
SHELL BRANDS INTERNATIONAL, Baar / SHELL / 2017
Overview
Entries
Credits
Description
MotionECO sets out to use the discarded cooking oil and transform it into sustainable biofuels.
It doesn’t just keep harmful cooking oil from being recycled into the system. The biofuels produced can help to reduce greenhouse gases from air, road, and marine transportation by as much as 90%. It will eliminate the food safety problem caused
Execution
MotionECO starts by connecting waste cooking oil collectors with biodiesel producers.
A large part of their role lies is encouraging big transportation companies to switch to this eco-friendly fuel, help them to reduce the GHG emission from the supply chain, at same time the consumption of biofuel will guide the waste oil into the energy sector instead of going back to the food.
Technology: Pretreatment of the crude waste cooking oil (remove water and impurities)-refining (esterification process or hydro treating process) – distribution to vehicles
A track & trace system keep on tracking the flow of waste cooking oil and a certification system for responsible restaurant and corporations.
Outcome
Hailing from Shanghai, MotionECO’s mission is to transform used cooking oil into sustainable air, road, and marine biofuels, thus reducing the greenhouse gases from these transportations by as much as 90%, and tackling challenges of food safety, and water, ground, and air pollution simultaneously.
We want to convert all cities into a green oil fuel, to use the waste generated from the city to power the local transpiration itself.
A small idea such as using harmful discarded cooking oil and collaborating with enterprises and transport to put it back to the system safely can have a huge potential: helping to provide sustainable biofuels for transport in China.
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