Cannes Lions

MOTOMUSIC ONLINE MUSIC STORE

OGILVY BEIJING, Beijing / MOTOROLA / 2007

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Motorola China wants to make MOTOMUSIC.COM.CN the number one legal digital music download site in China. To kick-start MOTOMUSIC.COM.CN, Motorola signed Asia’s number one pop star, Jay Chou.The website, as the key element of the campaign, was built on the idea of getting close-up to Jay, a rather un-approachable pop legend.

Within the first 3 days of launch MOTOMUSIC has already achieved: 69,903,883 total page views in August, up by 952% as compared to July.41,213 total registrations in August, up by 106% as compared to July.9,113 total ring tones download in August, up by 39% as compared to July. (does not include full track download)

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