A young man, obviously a tough guy, is packing his backpack. Along with a pair of socks, a T-shirt and a pair of jeans, he is putting in a pair of underpants. Then, one more, another and yet another until finally he throws in all the underpants he has in hiswardrobe.

Insert: Be prepared. The new Ninja ZX-10R.184 hp, 175 kg. KawasakiCreative Idea: The spot shows that riders of the new Ninja ZX-10R Kawasasaki know what to expect: an adventure that may scare you shitless.