Cannes Lions
SCHOLZ & FRIENDS BERLIN, Berlin / BIKEKING24 / 2011
Overview
Entries
Credits
Description
Develop an eye-catching print- and outdoor-campaign for BikeKing24’s range of motorcycle locks.
Execution
To represent the whole category of bike-locks, we used a simplified visual concept. The well known principle of classic combination locks: 1-2-3-save – that’s, how easy motorcycle security can be.
Outcome
Since the campaign is launched, BikeKing24’s sales of motorcycle security products increased by 7.5 percent.
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