Cannes Lions

MOTORCYCLE LOCKS

SCHOLZ & FRIENDS BERLIN, Berlin / BIKEKING24 / 2011

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Overview

Entries

Credits

Overview

Description

Develop an eye-catching print- and outdoor-campaign for BikeKing24’s range of motorcycle locks.

Execution

To represent the whole category of bike-locks, we used a simplified visual concept. The well known principle of classic combination locks: 1-2-3-save – that’s, how easy motorcycle security can be.

Outcome

Since the campaign is launched, BikeKing24’s sales of motorcycle security products increased by 7.5 percent.

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