Cannes Lions

MOTORCYCLES

GREY MELBOURNE, Melbourne / TRANSPORT ACCIDENT COMMISSION / 2012

Film
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Motorcyclists account for just 1% of kilometres travelled in the State of Victoria, but 17% of fatalities.

Speeding is the biggest cause of this trauma and this commercial sets out to demonstrate that exceeding the speed limit by a small amount can be fatal.

By dissecting a real crash it shows graphically that just 8km/h is the difference between life and death.

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