Cannes Lions
GREY MELBOURNE, Melbourne / TRANSPORT ACCIDENT COMMISSION / 2012
Overview
Entries
Credits
Description
Motorcyclists account for just 1% of kilometres travelled in the State of Victoria, but 17% of fatalities.
Speeding is the biggest cause of this trauma and this commercial sets out to demonstrate that exceeding the speed limit by a small amount can be fatal.
By dissecting a real crash it shows graphically that just 8km/h is the difference between life and death.
Similar Campaigns
12 items