Cannes Lions

MotoRepellent

BBDO BANGKOK / DUANG PRATEEP FOUNDATION / 2016

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Overview

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Overview

Description

We wanted to find a way to reach every corner of the slums, so we looked at another slum infestation ... motorcycles. Because just like mosquitos, they are everywhere! Motorcycles are the slum residents primary mode of transportation, and they are small With apx. 20% of Bangkok's estimated 6-8 million residents living in slums, our primary focus was to find a solution for the slum residents due their limited access to mosquito prevention resources as well as limited healthcare access. With an increase in mosquito-borne illnesses, it was important for the slum communities to find some preventative measures to help curb the problem.

We selected motorcycles as the vehicle for MotoRepellent due their prevalence within the slum communities and their ability to access every area of the slum.

Execution

MotoRepellent was designed as a simple device to give users an easy to use, un-intrusive user experience.

It is a light-weight, mobile device filled with non-toxic mosquito repelling oil and attached to the end of a motorcycle’s exhaust pipe. Its compact cylindrical design visually integrates with the existing exhaust components and enables the exhaust to easily flow out of the exhaust system, uninterrupted. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure.

As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment.

Outcome

As a CSR campaign, the success of this campaign is based both on the potential impact MotoRepellent may have on the slum communities as well as the exposure generated for the The Duang Prateep Foundation.

After the launch of MotoRepellent, the Duang Prateep Foundation has received an out-pouring of injuries (both local and international, with regards to the MotoRepellent filter as well as to their general charitable activities - further raising the awareness of the slum community needs. According to the foundation, they have never received so many calls/inquiries since they were founded nearly 4 decades ago.

As a preventative measure to help combat mosquito-borne illnesses, MotoRepellent gives members of the slum community another tool to help better their living conditions without directly imposing on their or the communities daily routines, and we continue to work with the foundation to ensure ongoing successful implementations of MotoRepellent.

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2 Spikes Asia Awards
MotoRepellent: Saving Lives One Ride At A Time

BBDO BANGKOK

MotoRepellent: Saving Lives One Ride At A Time

2016, DUANG PRATEEP FOUNDATION

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