Cannes Lions
PUBLICIS & HAL RINEY, San Francisco / U.S. CELLULAR / 2008
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Description
Wireless provider U.S. Cellular needed to make the set-up process for one of their music phones a fun and painless experience for their customers. We developed a site featuring San Francisco lounge singer and icon, Diamond Dave Hosley. As the site's narrator, Dave balances instructional wit with his own revamped performance of Naughty By Nature's classic rap hit, "Hip Hop Hooray".
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