Cannes Lions

MOTOROLA C261

OGILVY & MATHER COLOMBIA, Bogota / MOTOROLA / 2007

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

With the ad we did not only communicate the ultraslim design of the mobile phone, but we made the consumer feel with it's own hands the real size of the mobile phone.

Outcome

This ad managed to wake up the interest of the target consumer for the mobile phone.In the quarter on which the ads were published, sales grew 231% in regard to the former quarter.

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