The Brief: create a site which motivates the user to experience the A680 handset. Must appeal to the target audience: yuppie and youthful group, aged 25-35, or at least young at heart, techno geeks, work-playful type with knowledge about PDA. Brief: two-level product site with flash demo on key features. Marketing objectives: to create buying curiosity through core functions and create interests to PDA users. The Challenge: the online user experience must engage, ignite and drive immediate interest to buy this handset.

The Idea: 'Button' - Work hard? Or Play hard? This A680 button will give you an idea.