Cannes Lions

MOTOSLVR MOBILE PHONE

ABBOTT MEAD VICKERS.BBDO, London / MOTOROLA / 2006

Film
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Description

A girl walks through an empty city plaza. Everything appears normal until she bizarrely plucks an incredibly thin SLVR phone from the air which has lit up and caught her attention. She answers the phone and the camera begins to track around her. We see that the entire world is made up of hundreds of similarly thin slivers. We continue to track around her until the slivers realign. The world appears "normal" again. We cut to a packshot of the phone. It too is split into slivers and then snaps back together.

Moto Sliver. Beautiful thin.

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