Dubai Lynx
IMPACT BBDO, Dubai / MARS / 2018
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We open on a brave mountain climber scrambling up a rock face in epic fashion, when suddenly he loses his footing. Thinking he’s about to die, he becomes hysterical and holds on in primal fear. In a twist of the camera we realize he’s not climbing on a rock face at all, just awkwardly crawling along the ground, observed by a bemused mountain farmer and his equally perplexed goat.
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