We created a stunt, a one-off to make a large impact on our audience. A one second commercial about one second, the fastest mouth refresher in the world. It fits the on-the-go mentality of people today. Everything has to go faster, everything needs to be instant, a mouth refresher as well.

One second got picked up by all the supermarket chains, hence making the product available to the public. Next to this, we succeeded in getting the product in the press for several weeks, for product features and in depth interviews with the inventor/founder of the product/company.