Cannes Lions

Mouths

MARCEL, Mexico City / RENAULT / 2016

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Overview

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Credits

Overview

Description

We designed removable stickers that we pasted on the trunks to simulate a monster mouth. Just to make the point of the great capacity of the trunk in the car.

Execution

Based on Mexican mythological creatures: “Alebrijes” we designed removable stickers with fun shaped of monsters mouths and pasted them on the trunks of all Renault’s Logan in our dealerships.

Outcome

Hungry Trunks became an instant hook for families visiting our dealerships, especially for the kids. The same cars began to generate more and more word of mouth and to attract attention in the streets; increasing the flow of people in showrooms by 30% and increasing sales by 12%.

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