It’s a revolutionary time in the mobility industry.

As a mobility company offering a wide range of products with fans across the world, Honda is no exception and we have had to change our way of thinking. Not only do we need to deliver the ideas behind the new brand slogan and corporate relaunch globally but also inspire approximately 200,000 Honda associates worldwide.

A song from Cowboy Bebop was arranged for this ad.

Honda’s aim for the sky (freedom) is expressed by the burst of sound and vocals in the chorus.