Mercedes-Benz wanted to let Canadians know that they are a proud sponsor and supporter of Movember - an organisation that encourages men to grow moustaches for the month of November, to raise money for prostate cancer research.

We wanted to create a simple visual that represented both Mercedes-Benz and moustaches. Our solution was to crop the famous and well-known Mercedes-Benz logo in such a way that it looked like a moustache. As well, we placed the emblem on an abstract background reminiscent of car paint to create a simple, yet impactful visual.

The posters were put up in Mercedes-Benz dealerships so that both customers and employees would be aware of Mercedes-Benz’s support of Movember.