Cannes Lions

MOVIE PASS

MATOSGREY/G2, Sao Paulo / BLOCKBUSTER / 2007

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Synopsis: We created a viral based in a Blockbuster TV Campaign. The idea was to use a phrase so popular between young people and stimulate their curiosity. To reach them we created an e-mail marketing, pages in relations sites, and fictional characters and in all these channels we asked: "do you want to know who I’m with?"Objective: Make all Internet users click the link and they were oriented to Youtube to satisfy their curiosity.

Target: 13-30 young old adults

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