Cannes Lions

MOVIE RENTAL SERVICE

REDIFFUSION Y&R, Gurgaon / SEVENTYMM / 2009

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Overview

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Credits

OVERVIEW

Execution

Though short films are brief in duration, they are usually grand in scale when it comes to portraying emotions. To create engagement, we wrote short stories that were like any short film – full of drama, hugely involving, and with small things presented in a grand scale. These were created to target movie buffs directly, engage them like any movie would, and drive them to consider a Short Film from our collection for their next viewing.

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