It was a seemingly simple thing - a blockbuster. Easy to promote. However, our approach was different. We used YouTube to keep young viewers from shifting from television to internet and encourage them to come back and watch the high quality movie on television instead of an mp4 file. We hired a few young freestylers, made an amateur movie with professional effects, created a fictitious user on YouTube and published the movie under the title “Tuning po Polsku” (Polish Tuning). That was the right time to reveal the true nature of “Polish Tuning” - the promo went on-air.