The media helps us because it was direct. We get to Providencia´s neighborhood doors with a message without text. Just the fact to have had a movie star in front of your door and that bazuca.com did it, that´s enough.

The idea began with a simple door to door flyer and ended with a great looking eyecatcher strategicaly positioned. We reached 92% of Providencia´s homes accomplishing the desired goal with a low budget resumed in the printing and use of simple eyecatcher in front of the door's peepholes.