Dubai Lynx

Moving in Comfort

POINT OF VIEW, Cairo / SOFY / 2021

Film

Overview

Entries

Credits

Overview

Execution

The copy starts with a question highlighting a problem. A fact and an answer for why some woman feels skin irritation during the menstruation cycle. Then we see some women experiencing these negative feelings in different insightful situations, after that, the product is presented as the solution, and we see how thing are turned to the positive after switching to use the brand. The catch in the copy is repeating the exact script that fit the situations before and after.

Similar Campaigns

7 items

Olo Acupuncture

FULLSIX, Levallois-perret

Olo Acupuncture

2016, OLO ACUPUNCTURE

(opens in a new tab)