For the success of the action we based the strategy on three keys: 1. To contract the service has a cost: to facilitate maximum number of requests of this new service, WE ELIMINATED THE COST.2. To use an incentive that motivates the contracting of the service.

3. To transmit the benefit that Frequent Numbers gives the consumer.We developed a mailing whose leaflet took the form of a box of music CD's on the front of which was a picture of a historic Beatles LP. In the text a double meaning was used. The numbers of the music corresponding with the numbers of the clients, all 10 numbers being selected for the set.

10 % of the impressed clients contracted the service.