Inspired by an original work from Tactical Tech Collective, The Glass Room was created to educate visitors about how their data is collected, who collects it, and how to make smarter choices about our online lives. The work was presented through 52 physical artworks, from 17 artists. The exhibit also housed Mozilla’s InGenious Bar - trained experts who educated people about an 8 step process to a healthier online life by handing out a Data Detox Kit. In addition, the experience hosted 40 live, hands-on workshops.

All in all, we helped Mozilla far exceeded attendance goals and build the foundation for future exhibitions.

The Glass Room was located in Nolita, Manhattan and opened on Monday Nov 28, symbolically on Cyber Monday at the start of the Holiday shopping season. Built in a 4,500 square foot space on Mulberry Street we turned a raw space into a white canvas, mimicking the aesthetics of an Apple store. White exhibition styled pillars were placed inside the space along with larger build outs such as a Data Detox Bar where staff at the InGenious Bar helped educate people about an 8 step process to live healthier online life. The store was planned to stay open for two weeks but due to the overwhelming response an extra 7 days was added to the duration of the show.

-Days open: 20 (including 7 extension days)

-Total attendance: 10K (250% more than set goal)

-Average daily attendance: 496; (daily attendance goal: 250)

-Total workshop attendance: 1.3K (spread out over 40 workshops)

-Facebook Live Visitors: 160K

-Campaign Site Visitors: 100K

-Data Detox Kits distributed from the Data Detox Bar: 1500 Kits distributed (500 set goal, had to reprint twice)

-Media Impressions: 1.4B Media Impression Including headlines and mentions in a wide range of publications ranging from Forbes, Bloomberg, CNBC, Vice, New York Times, T Magazine, The New Yorker, Fast Company, The Verge, Advertising Age, Ad Week etc.