Cannes Lions

MR. BEAN MOVIE

MEC INTERACTION, Hamburg / UNIVERSAL PICTURES / 2007

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For the new Mr. Bean movie from UPI, an impressive online advertising campaign should be developed. Target group was young and humorous users who are interested in funny movies. Part of the campaign was this Tandem Ad (Video Layer in combination with a skyscraper), which uses the new technology of alpha video streaming in Flash. Mr. Bean steps out of the train as he arrives at the vacation resort in the south of France. This is shown in the skyscraper, but Mr. Bean is falling out of the train, disappears from the screen of the user and comes back again, wondering why he is standing behind a glass wall.

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