The first campaign, 'No Kidding. No Worries.' launched with kids acting as adults became a major rage with the entire country recognising the language set for Flipkart.com. A follow-up campaign for the mass audience introducing new categories on the hugely popular site set the ball further in motion for sales as well as popularity.

After going through hundreds of true stories sent to us via e-mail, FB pages and blogs, we shortlisted 3 stories and turned them in to charming films, highlighting the most important fact about Flipkart.com - we care about your little joys.