We wanted to catch people unaware - in much the same way that MS does. By hijacking a popular part of the METRO newspaper that the largely young readership habitually turn to every day, the idea demonstrated the unpredictable nature of the disease. The newspaper dropped their daily Horoscope column, and produced this special version instead - the first time they had ever allowed the editorial to be used in such a way.

METRO were so impressed with the idea that they agreed to run it in their newspaper for free, giving the MS Society a low cost, high impact route into the minds of their prime target audience - 18-35 year-olds.