Launched in English, Arabic and French through email shots and strategically placed web banners in MSN chat windows, the campaign spread virally. First day of release saw 1500 hits on the website. Within two months out of the 628,070 visits, 241,000 actually downloaded and used the emoticons. We engaged a huge mass of people who never looked at MSN as theirs. The numbers are growing every day. We are now in the process of creating country-specific emotions as the first round was so successful. MSN has now finally come to Arabia!