Your Stocks. Your watch. The Brief:Launch the stocks-specific channel of Microsoft’s first S.P.O.T. (Smart Personal Object Technology) product, the MSN Direct Smart Watch. Convey the fact that the watch delivers real-time stock information at a glance. The Target: Financially savvy, early adopting investors, age 20-35. The Solution: Create a scenario that tech savvy investors can identify with immediately, and then demonstrate the watch as a key component in that scenario.