Cannes Lions

MSN SWEDEN

SYNERGI INTERACTIVE, Stockholm / MICROSOFT / 2003

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A B2B campaign where MSN.se takes a stand for creative solutions on the net and at the same time creating awareness of the advertising products of MSN.The campaign resembles the complexity of internet with a jungle. MSN now gives a free safari in this jungle in order to point out a few important facts.ObjectivesTo create attention and interactions via an internet ad-solution that had never been seen beforeTarget GroupMarketing Executives, Advertising agencies

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