Small Household appliances are the important appliances which are used in our homes for the various day-to-day functions like cooking, cleaning, ironing etc. In this film, the Arçelik brand wanted to show how these appliances create an additional empathetic value in their consumers' lives.

As Arcelik home appliances play such an important role in daily life, we wanted to show how they make our special days even more special with their presence.

The household appliances may be small in size but the value they create by improving our family's quality of life and the other benefits they offer are big. These appliances have a massive effect in our lives as they make our life easier. With the aim of showing this, we wanted to tell a story where there is an overwhelming and stressful waiting scene and the home appliances make this unavoidable waiting time tolerable for the characters.

We shot a 5-minute short film about the small home appliances helping us celebrate our special days in life. In our film, we have influenced our audience through the possible outcomes they may consider to get them asking “What will happen?” Then, at the right moment, we have delivered a meaningful and powerful reveal. Regarding our selections about the cast, music, director and cinematographer, we made our choices by considering that we were shooting a short feature film instead of a commercial.

During our campaign, we had 217,6M impressions, 25,3M views and 1,7M clicks.

According to the YouTube Brandlift results, we scored higher than the average benchmark by %18,8. We also had an increase in consideration by %3,7.

Despite the release of our film in the last two days of December when the competition was at its peak, we were at the YouTube Ads Leaderboard as one of the best 10 ads of the month.

Approxiamately 1 Million people watched our film which was 5 minutes long and kept watching repeatedly according to the positive comments we received.