Cannes Lions

MTS - DAUD

GOOD MORNING FILMS, Mumbai / MTS / 2013

Case Film

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It's a player, it's their coach, no it's Anupam Mukherjee: The ‘Fake IPL Player’, who took the world by a storm through his blogs during the second season of the Indian Premier League.

Anupam Mukherjee worked as a marketing strategist at Wipro after completing his MBA from SP Jain Institute of Management & Research Mumbai. Not too long into his job, he realised that he wasn't quite cut out for a corporate career. He successfully quit Wipro and began an alliance with Career Launcher during which he tried to kick start a TV career with documentaries based on Science in Sports. Despite that, he found the TV industry not ready to accept him into their fold. Livelihood issues led him to start a small marketing communications firm in Bangalore. And just about the time he was coming to terms with his fate of spending a life of doing something that he wouldn't necessarily choose to do, Fake IPL Player happened, altering the course of his life forever.

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