From now on, karaoke lovers are able to practice their hobby on the Internet, as The Phone Karaoke Challenge has landed. The application connects the telephone with the web in a smart and unique way. By using your phone as a microphone, the computer becomes a karaoke machine and the website an extremely large stage. Except for sheer glory, the user has the chance to win an MP3-player from Samsung by participating in the challenge. The campaign is developed for MTV and MSN, and has been promoted with banners and TV commercials.