Cannes Lions
THE WORKS SYDNEY / MTV / 2006
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This commercial is hilarious, ridiculous, iconically Australian but also has a gentle comment on tolerance and acceptance. For the uninitiated, 'budgie smugglers' are the skimpy lycra swimwear favoured at the beach by Australian men of all shapes and all too obvious sizes.
This campaign had a double objective, to raise the profile & define the personality of MTV Australia.
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