Cannes Lions

MTV CHANNEL

LA COMUNIDAD, Buenos Aires / MTV / 2009

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We open in an ice cream shop where a sticker says: MTV Includes Early DisappointmentIn the ice cream shop, there is a family with a 12 year-old daughter, her dad, and her overweighed, ugly mom. As the mom buys ice cream, the daughter tells her father that she wants to be a model when she grows up. The dad is extremely sincere and a little cruel. He tells her that she'll probably grow up to look like her mom so becoming a model is not a possibility.Super: MTV. If it´s MTVISH, we have it.

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