Present MTV Brazil’s 2002 programming to the target – young people from 15 to 29 years of age – in a novel way with high impact. Run the ads with the flip-books in magazine titles appropriate to the content of each program. For example: the flip-book for the Erotica MTV program ran in Playboy Brazil magazine. The idea of developing the flip-books came up at a meeting between the media and creative teams. The media department was then given the responsibility of developing the idea, researching the technical and commercial feasibility of inserting flip books in magazines. The great challenge for the agency was to present to the targets – young people from 15-29 years of age – the content of MTV Brazil’s programming for 2002. With this in mind, the media and creative teams worked together to develop a print campaign that would show a little bit of each program.The great idea was to develop a flip-book for each program, showing 3” of every one.This campaign deserves to be a winner because, for the first time in Brazil, a television channel found a way to bring movement to a static medium.

The idea of developing the flip-books came up at a meeting between the media and creative teams. The media department was then given the responsibility of developing the idea, researching the technical and commercial feasibility of inserting flip books in magazines.