A young man was left duct-taped to a pillar in the centre of Serbian capital city Belgrade, (signed with “Pranked” stencil) as if it was result of a last night’s prank.Shocked and confused passers-by did all the media work via social networks within only a couple of hours. In just one day, literally all national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event and mysterious “Pranked” stencil, speculating about the reasons.

MTV Pranked was the “talk of the week” in all Serbian media.

Following “Pranked” weekend had the highest ratings in history of MTV Serbia.Production euros spent: €50 Media euros spent: €0