Cannes Lions

MTV RESPONSIBLE ADVERTISING SCHEME

GREY/G2 GROUP, Dusseldorf / MTV / 2011

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People often forget to use a condom and will then tell you that it was an "accident" or something that "just happened".

This is a stupid excuse since sex doesn't happen accidentally. A series of short clips shown on MTV Switzerland communicate this simple message in a very funny and unseen way. The films also have a big viral potential which helps to push this social cause.

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