Cannes Lions
GREY/G2 GROUP, Dusseldorf / MTV / 2011
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Description
People often forget to use a condom and will then tell you that it was an "accident" or something that "just happened".
This is a stupid excuse since sex doesn't happen accidentally. A series of short clips shown on MTV Switzerland communicate this simple message in a very funny and unseen way. The films also have a big viral potential which helps to push this social cause.
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